Marketing Communications Consultant

External MarCom support for B2B and SaaS teams that need execution, not another agency deck.

I help B2B, SaaS and technology-driven companies strengthen their messaging, manage digital communications and execute content and website initiatives — without hiring a full-time marketing communications manager.

Let’s talk View services

Based in Valencia, Spain — working remotely with international B2B and SaaS teams.

You don’t need a marketing department yet. You need someone who owns execution.

Many growing B2B companies don’t need a full marketing department yet, but they do need someone who can keep messaging, content, website updates and communications aligned and moving forward.

  • Website content becomes outdated and inconsistent with the current product.
  • Blog and LinkedIn activity is sporadic and lacks a clear narrative.
  • Product messaging is unclear — the team knows what they do, but struggles to explain it simply.
  • Marketing initiatives move slowly because no one truly owns execution.

What I do

How I can support your team

Three core areas, delivered with a senior, hands-on approach. Project management is embedded across all of them — I run things end to end.

01

Marketing Communications

Bringing clarity to how your company explains what it does and why it matters.

  • Messaging and value proposition support
  • Website copy and updates
  • Digital communications
  • Campaign and event communications
02

Content Strategy & Thought Leadership

Building a consistent voice across blog, LinkedIn and search — aligned with how your buyers think.

  • Blog planning and writing
  • LinkedIn content for company and executives
  • SEO content
  • Executive and company positioning
03

Website & Digital Presence

Keeping your website accurate, current and aligned with your messaging — without slowing the team down.

  • Website management and content updates
  • Landing pages
  • WordPress & Elementor support
  • Cross-functional coordination with design and dev

How I work

Flexible support, built around your team

I integrate with your team like an internal lead — but without the cost or timeline of a full-time hire. Most engagements are ongoing and monthly, because consistency is where MarCom actually delivers value.

Recommended

Monthly retainer

Ongoing marketing communications support — typically 10 to 20 hours per week. Ideal for growing B2B and SaaS companies without a full-time MarCom resource.

Also available

Project-based

Defined-scope engagements: website rebuilds, messaging frameworks, content programs or campaign launches.

Also available

Advisory

Strategic input for founders and marketing leads who need an experienced external perspective without a long engagement.

Selected work

A snapshot of recent engagements

Client names are kept confidential. The work below reflects real engagements across B2B SaaS and global consumer brands.

B2B SaaS — United States

Rebranding and digital repositioning

Six-month engagement covering website content and optimization, competitor analysis, refined brand messaging, SEO content program, LinkedIn growth, sales one-pagers as lead magnets, and a cold email outreach campaign to build qualified pipeline.

PE Firm — United States

Website rebuild and ongoing communications

Website redesign and optimization, plus ongoing LinkedIn content and digital communications support to maintain consistent visibility.

Global consumer brand — Australia / US

Multi-channel marketing across 3+ years

Long-term engagement supporting marketing across rebranding, social media, email marketing, paid campaigns (Google Ads), creative design and cross-functional coordination with IT and operations.

About

+7 years building marketing communications for international teams.

I’m Gaston, a marketing communications consultant based in Valencia, Spain. My work has spanned B2B SaaS, technology, ecommerce and global consumer brands, with clients and teams across the United States, Australia, Spain and Latin America.

I combine strategic thinking with hands-on execution — messaging, content, website management and project coordination. I work especially well with founders, CEOs and marketing leads in B2B and SaaS companies where clarity and consistency matter more than noise.

  • 10+ years in marketing communications
    (my whole professional life)
  • 4 markets — US, Australia, Spain, LATAM
  • Remote-first — built for distributed teams

Need senior marketing communications support without hiring full-time?

If your company needs help clarifying its message, keeping its website and content active, and executing marketing initiatives consistently, I can support your team as an external marketing communications consultant.

Let’s talk